Mrs. Meyers Products Named 2026 Best New Product Award Winners
SC Johnson is proud to celebrate wins in the 2026 Newsweek BrandSpark Best New Product Awards™, one of the most trusted consumer-voted recognitions in the United States. More than 10,000 Americans participated in a nationwide survey, evaluating products across 112 categories—highlighting the innovations that truly resonate with everyday consumers.
This year, SCJ brand Mrs. Meyer’s Clean Day® earned top honors in the pet categories reinforcing SC Johnson’s commitment to developing thoughtfully crafted products that bring delight, care and real performance into homes.
Our 2026 Award-Winning Products
As consumer demand for pet care continues to grow, with a 16% increase since 2022, Mrs. Meyer's for Pets expands the brand's garden-inspired portfolio of trusted home cleaning and personal care products with a line of pet cleaning and dog and cat grooming products. Utilizing odor-neutralizing technology specifically pH balanced for dogs and cats, the products are also Veterinarian Tested, cruelty-free and Leaping Bunny Certified.
These products stood out to American shoppers for their sensory appeal, effectiveness and clever design.
Category Winner: Best Dog Deodorizer
Designed for dogs of all coat types, this spritz helps neutralize odors without harsh chemicals. The White Peach and Sweet Chamomile scent offers a familiar, calming aroma that pet owners appreciate.
Category Winner: Best Cat Deodorizer
This gentle, plant-based formula helps freshen feline fur between washes, combining light conditioning benefits with a refreshingly soft fragrance. Consumers praised its balance of effectiveness and petfriendly ingredients.
What These Wins Say About Consumer Priorities
Findings from the 2026 BrandSpark American Shopper Study reflected what many families feel today: while budgets matter, value means more than the lowest price tag. Shoppers are willing to invest in new products that offer real improvements—whether through better performance, thoughtful design or ingredients that reflect their personal values.
The winning Mrs. Meyer’s products resonated because they deliver:
- Meaningful upgrades, especially in cleaning and pet care routines, where performance matters most.
- Appealing fragrances and sensory experiences, which continue to influence how consumers choose everyday household products.
- Ingredient-conscious formulations, an area increasingly important for families seeking more thoughtful choices.
These trends underscore what we see across SC Johnson: shoppers still love discovering new products, but only when those products truly make life better.
Innovation at SC Johnson
As a family company, SC Johnson is committed to creating products that combine performance, delight, and responsibility. The success of the Mrs. Meyer’s line in this year’s Best New Product Awards reflects the passion of our R&D teams, our commitment to consumer driven innovation, and our longstanding belief that home care products should be both effective and enjoyable to use.
These wins also highlight how our portfolio of brands—from pet essentials to cleaning solutions—continues to evolve to meet the needs of modern households, while staying rooted in the principles that guide SC Johnson: making life better for families and communities around the world.
To learn more about the Best New Product Awards and 2026 winners, visit BestNewProductAwards.com.