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The Blue Paradox Exhibit

With an exhibit on the plastic pollution crisis and a call for collective action, we’re working to demonstrate the scale of the ocean plastic crisis and inspire the collaboration needed to solve it.

Silhouetted figures stand within an immersive digital art installation; a flowing, textured blue display surrounds them, creating an oceanic atmosphere inside a dark, reflective space.
By 2050, experts say there will be more plastic than fish in the ocean.

Solving the plastic waste crisis is going to take individuals, business and governments – all of us. We must change how we produce, use, reuse and recycle plastic.

That’s why we teamed up with our longtime partner Conservation International to present The Blue Paradox, a powerful, immersive experience that takes viewers below the ocean’s surface to explore the impact plastic pollution has on our planet’s largest ecosystem.

By bringing to life the ocean plastic crisis, we hope to continue highlighting how businesses, government and individuals can work together to create a more sustainable world.

The Plastic Paradox

Plastics are an essential part of our lives, but overuse threatens the oceans we rely on for survival. We call this the Blue Paradox.

People interact with illuminated displays on ocean innovation in a blue-lit room. Text includes: "The Power of Innovation," "How Can You Make An Impact?" and "Take the pledge to protect our oceans."

The constant flow of plastic into the ocean has reached a crisis level

Plastic dumped into the oceans each year. That’s 888 pounds of plastic every second.

14+ million tons

The estimated time it takes for a plastic bottle to biodegrade in the ocean.

450 years
The Blue Paradox at the Griffin Museum of Science and Industry

After a sold-out temporary exhibition in London in September 2021, The Blue Paradox is now open at the world-renowned Griffin Museum of Science and Industry in Chicago.

Get involved

The Blue Paradox has grown into a global movement to address the ocean plastic crisis and preserve the environment. Visit BlueParadox.com to learn more about the crisis, potential solutions and how you can take action to help.

A square white-bordered logo features the words "the blue paradox" in lowercase, set against a gradient blue background fading from dark to light.

Our partners

The Blue Paradox is presented by SC Johnson in partnership with Conservation International and The Griffin Museum of Science and Industry, Chicago.

The logo features a blue circle above a green rectangle, accompanied by the text "CONSERVATION INTERNATIONAL" in a modern font, set against a white background.

Conservation International

Conservation International protects nature for humanity's benefit through science, policy, and fieldwork. With offices in 30 countries, they partner globally to ensure the well-being of people and biodiversity.

Logo featuring a white emblem and text on an orange background. The text reads, "GRIFFIN MUSEUM OF SCIENCE+INDUSTRY." The emblem resembles a stylized letter design.

The Griffin Museum of Science and Industry, Chicago.

Griffin MSI is a top science museum inspiring creativity and learning through interactive experiences. They offer groundbreaking exhibits, educational programs and rely on donor support.

Solutions start with awareness

Silhouette of a person reaches toward a screen displaying blue particles, representing plastic in the ocean. Text reads: "Real-time plastic stream: Over 8 million tonnes of plastic is dumped into the oceans each year."

How interactive experiences make an impact and raise awareness

In a world of screens and digital devices, we’re creating unique and memorable experiences to educate a new generation.

A person observes a display of illuminated bottles against glowing blue signage reading "40% OF PLASTIC WASTE... DISPOSED." The scene takes place in a futuristic, darkly lit setting.

SC Johnson invites Londoners to walk beneath the ocean’s surface in The Blue Paradox

The Blue Paradox began with a sold-out, immersive pop-up experience in London in 2021.