SC Johnson Reading Challenge Leads to 1.8 Million Books Read in a Single School Year
As our Chairman and CEO Fisk Johnson has said, “Reading is a critical and basic skill that must be a part of every child’s elementary education. Reading opens the world to children and lays the foundation for future educational success.”
Yet important as it is, in the United States only half of kids read for fun, and the number is even lower in some places in the U.S. and around the world. Getting kids to read is fundamental.
Reading opens the world to children and lays the foundation for future educational success.
Fisk Johnson, Chairman and CEO of SC Johnson
A Reading Programme with a Community Challenge
In 2011, we led our community in a unique literacy programme designed to energise kids and create lifelong readers. We challenged the children of Racine to read one million books during the school year.
Our partners included the City of Racine, Racine elementary schools, the Racine Civic Centre, Racine Literacy Council, Family Literacy of Racine, Cops ‘N Kids and Girls Inc.
The idea was that the 10,000 elementary school kids of Racine - in nearly 500 public, private and parochial classrooms - would each read an average of 100 books during the school year.
Children in the community would be surrounded by reading in all aspects of their lives, from the classroom where teachers and principals would be given programme tool kits, to the community as a whole through author visits, live performances and readings, and volunteer opportunities. SC Johnson also funded the community’s mobile library, to help more kids have access to books.
To generate extra motivation and buzz, a company donation would celebrate the elementary school with the most books read with $100,000 for a new library. Along the way, we also threw pizza parties and presented rewards to celebrate the children’s efforts.
Kids Reading Books: 125 Million Pages Later...
The kids of Racine out-read our most optimistic expectations, completing 1.8 million books as part of the challenge. They more than quadrupled the national average of 40 books per year per student. During the first quarter of 2012, circulation for children’s material at Racine Public Library increased nearly 25%.
At the end of the Challenge, we awarded Racine's Wadewitz Elementary School with the $100,000 grand prize library. Runner-up elementary schools each received $25,000 to update their libraries. Additionally, over the course of the programme, SC Johnson donated more than 10,000 books to elementary students and school libraries.
