Sam Johnson Transformed SC Johnson with his Vision and Principles
Sam knew that leadership goes beyond the products on the shelf. In his own words, “A leader must have a social conscience, an interest in the surrounding community, both within and outside the company.”
Sam Johnson Makes A Big Decision
At age 18, Sam left home in Racine, Wisconsin for upstate New York, where he attended Cornell University — graduating in 1950 with a B.A. in economics. At school, he met Imogene Powers, a mathematics major with a strong interest in astronomy, who would later become his wife.
After receiving his M.B.A. from Harvard Business School, Sam was called up for active service as a U.S. Air Force Intelligence Officer. The Korean War was still on. When returning on leave, a major life question loomed: after three generations of family leadership, should he join the family business?
Sam was torn. He loved the company and knew there was a place for him there. But he wondered “Did I really want to make wax the rest of my life?”
At his father’s suggestion, Sam took another walk in the factory, leading to a fateful encounter that would change his life...
New Directions for the SC Johnson Name
Sam formed his most enduring partnership in 1954. He and Imogene Powers wed, and their marriage would thrive for 50 years until Sam’s death in 2004.
He also joined SC Johnson as Assistant to the President and just a year later, he was named New Products Director. Sam threw himself into the assignment, working to help expand the company beyond our original wax products. And in just a few months his team came up with a new product – an aerosol insecticide.
Upon showing it to his father, Sam recalled with a laugh, H.F. Johnson, Jr. looked at the can and said, “Don’t you realize we don’t make any products without wax in them?”
“We could put a little wax in it,” Sam answered. “But I don’t think it would kill bugs any better.”
Sam Johnson on Seizing Opportunity
Following World War II, while the company had already expanded to many global markets, Sam’s father, H.F., was skeptical about opening an operation in Italy. But when Sam visited Italy in the late 1950s, he found Colgate toothpaste and Lever detergents everywhere.
He recalled, “We had missed it! Or, at best, we were late… It was then that I vowed never to be late getting into a market.” From that moment onward, Sam led the company through an exceptional period of global expansion, adding operations from Ghana to Greece, Turkey to Thailand and Chile to China.
Sam became the company’s President in 1966, adding the title Chairman the following year. He continued to build on the heritage of his father, grandfather and great-grandfather. His steadfast pursuit of innovation, strategic acquisitions and global expansion drove his achievements. With popular new products, he moved the company forward into over 65 countries, covering six continents.
Principles Over Profits
Even more than products, Sam was known for the principles he brought to life for the company. He famously banned chlorofluorocarbons (CFCs) from SC Johnson products worldwide – three years before the government mandated the change. It was one of the earliest examples of corporate activism on behalf of the environment.
In 1976, Sam led the company’s leadership team to formally articulate our principles in This We Believe. More than 40 years later, This We Believe remains fundamental to who we are and how we operate around the world today.
In the 1980s, he supported the opening of SC Johnson’s first corporate childcare centre – one of the first of its kind in the United States. And these are just a few examples.
While guiding SC Johnson through unprecedented growth, Sam, like his forefathers, nurtured the importance of environmental and social responsibility, too. Sam explained in 2000: “…Financial performance in one particular quarter or a year will be forgotten in a very short time. What will remain — and what will determine how favourably [companies] are looked upon — is the impact they have had on society generally and the environment where they operate.”
Family at Heart
Sam was a visionary and an innovator, but just as important, he was an adventurer. He loved the outdoors and was an accomplished pilot. An avid photographer, he travelled the world capturing amazing images of the planet he loved.
But perhaps none of his adventures is as well-known as his Carnaúba Expedition of 1998. Sam grew up hearing stories of his father’s adventures overseas. “As a child, this was pure adventure and romance to me,” he said. “My father would tell me stories that made my eyes open wide in wonder, stories that filled me with amazement.”
Most alluring was H.F. Johnson, Jr.’s legendary 1935 expedition to Brazil. Sixty years later, Sam decided to retrace his father’s footsteps. The journey he found was not what he expected. Sure, it was a marvelous 7,500-mile adventure in a remarkable replica Sikorsky S-38 aircraft.
But even more than that, it was a revelation about family. As Sam explains in the film Carnaúba, A Sons Memoir’, the expedition became a way to reconnect with his father and even further strengthen his bond with his own family.
Speaking in the film, Sam explains, “As I thought about what my father had done, and then thinking also about the future, I came to the conclusion that we should not worry about whether we have lived up to the expectations of our fathers, but whether we, as fathers, have lived up to the expectations of our children.”
Sam did so much more than that. His vision, his principles and his love of family inspire who we are to this day.
