SC Johnson and WWF Launch Blog on Policy and Collaboration to Tackle Plastic Waste
Plastic waste is easy to see. It shows up on shorelines, in parks and in the everyday items thrown away after a single use. What’s harder to see is the system behind it: how materials are designed, how they move and where they end up when we’re done with them.
For years, efforts to address plastic waste have focused on pieces of that system. Better recycling here. Less material there. These are important steps, but not enough on their own, because addressing plastic waste isn’t a problem that can be solved in parts.
To stop plastic pollution, we have to engage and address the whole system; how materials are designed, used and recovered. That kind of change doesn’t happen in isolation. It takes policy that sets clear rules, businesses willing to innovate and collaboration that connects efforts across sectors.
That’s the thinking behind a new blog series from SC Johnson and WWF. The goal isn’t to present simple answers. It’s to explore what it actually takes to move from intention to impact and why coordinated action matters. The series will be structured around key themes: an overview of the plastic system and its breakdowns; a deep dive into evolving policy, including why Extended Producer Responsibility (EPR) is gaining traction and what it could unlock; and examples of where collaboration and innovation are making and can continue to make a difference.
The series will be published on BlueParadox.com, where you can also find additional curated content designed to inform, challenge and inspire new ways of thinking about plastic waste and the systemic changes needed to address it.
In the first article, the focus is on a simple reality: plastic waste policy is at a turning point. Some states are moving forward with their own approaches. These efforts are important. They are also revealing a core truth: fragmented solutions can only take us so far.
The question is what comes next: continue managing fragmentation or creating conditions for a nationwide approach that scales solutions and keeps plastic out of nature?
Read the first article in full here. Follow SC Johnson on LinkedIn for updates on when new articles are posted.
For years, efforts to address plastic waste have focused on pieces of that system. Better recycling here. Less material there. These are important steps, but not enough on their own, because addressing plastic waste isn’t a problem that can be solved in parts.
To stop plastic pollution, we have to engage and address the whole system; how materials are designed, used and recovered. That kind of change doesn’t happen in isolation. It takes policy that sets clear rules, businesses willing to innovate and collaboration that connects efforts across sectors.
That’s the thinking behind a new blog series from SC Johnson and WWF. The goal isn’t to present simple answers. It’s to explore what it actually takes to move from intention to impact and why coordinated action matters. The series will be structured around key themes: an overview of the plastic system and its breakdowns; a deep dive into evolving policy, including why Extended Producer Responsibility (EPR) is gaining traction and what it could unlock; and examples of where collaboration and innovation are making and can continue to make a difference.
The series will be published on BlueParadox.com, where you can also find additional curated content designed to inform, challenge and inspire new ways of thinking about plastic waste and the systemic changes needed to address it.
In the first article, the focus is on a simple reality: plastic waste policy is at a turning point. Some states are moving forward with their own approaches. These efforts are important. They are also revealing a core truth: fragmented solutions can only take us so far.
The question is what comes next: continue managing fragmentation or creating conditions for a nationwide approach that scales solutions and keeps plastic out of nature?
Read the first article in full here. Follow SC Johnson on LinkedIn for updates on when new articles are posted.