RACINE, Wis., Sept. 8, 2009 – Today, women are looking for simple luxuries that make them feel good while staying within budget. When indulging at home, fragrance is the No.1 item women splurge on to spruce up their surroundings (44 percent), based on a recent survey by Harris Interactive on behalf of SC Johnson[1]. Answering their desire for more affordable options, The Fragrance Collection by Glade® – an irresistible home-fragrance offering of reed diffusers and candles – expands with the new Jasmine & Wild Orchid fragrance for the fall, and the Pomegranate & Cranberries and Fresh Pine & Cedar fragrances for the holiday season.
“Indulgences are like little gifts to ourselves, a way to pamper or enhance our lives,” says Alison Deyette, lifestyle expert, TV host and correspondent. “Choosing a fragrance for the home is one of the most simple ways to satisfy the urge to indulge, and can be done for less than $10. The Fragrance Collection by Glade® is an affordable, high quality and delightful treat to celebrate life’s pleasurable moments and embrace everyday experiences.”
Bursting With Freshness
Women say they indulge in simple daily luxuries to lift their mood (54 percent), to relieve stress (38 percent) and to make their homes look good (29 percent) 1. The Fragrance Collection by Glade® is designed with these needs in mind and delights the senses with the following refreshing new fall candle and reed diffuser scent:
* Jasmine & Wild Orchid – Burst into the freshness of rain-drenched wild orchids and get lost in tantalizing jasmine. Jasmine & Wild Orchid captures the perfect floral pattern of jasmine, orchids and pink peony.
Scent the Halls
Festive fragrances bring nostalgia home for the holidays. 45 percent of women say pine scents evoke holiday memories/spirit, and 30 percent say cranberries do the same1. The Fragrance Collection by Glade® is helping to bring these cheerful memories to families and friends with the introduction of these new holiday fragrances:
* Pomegranate & Cranberries – Breathe in the fruity and festive scents of the season. Pomegranate & Cranberries is the perfect blend of traditional harvest cranberries and frosted pomegranate.
* Fresh Pine & Cedar – Revel in the memories of the holidays with the majestic pine scent mingled with a touch of cedar wood, vanilla and warm amber. Fresh Pine & Cedar is sure to make the holidays a special occasion.
Treats from The Fragrance Collection by Glade®
Nearly half of women (49 percent) spend $20 or less a week on indulgent items1. The Fragrance Collection by Glade® makes it easy to stay within budget with its reed diffusers, multi-wick soy based candles, soy candles and now new 2-ounce soy based candles that range from $2.99 - $8.99.
The complete collection includes:
* Jasmine & Wild Orchid – Captures the perfect floral pattern of jasmine, orchids and pink peony
* Pomegranate & Cranberries – The perfect blend of traditional harvest cranberries and frosted pomegranate
* Fresh Pine & Cedar – A majestic pine scent mingled with a touch of cedar wood, vanilla and warm amber
* Currants & Acai™ – Brings together a delightful combination of tart red currants, tangy acai berries and red fruit accents
* Sheer white cotton™ – A captivating blend of floral, fruity and woody notes, including freesia and lime
* Lotus bamboo – Marries beautiful lotus with a touch of citrus that gives way to a creamy bamboo base
* McIntosh apple – Releases a crisp scent of fresh-picked apples, sweet and juicy yet slightly tart
* Earthly awakening™ – Enhances nature-inspired fragrances to create a mossy, mellow and soothing scent
* Orange vanilla – A favorite treat of fresh oranges blended in rich, creamy vanilla
Best of all, women can find their favorite scents where other Glade® products are sold, without having to travel to specialty stores. Visit www.fragrancecollection.com or follow @IndulgeaLittleon Twitter to learn how to indulge in life’s pleasurable moments.
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SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and insect control. It markets such well-known brands as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 123-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries. www.scjohnson.com