RACINE, Wis., March 2, 2012 – Glade®, the worldwide leader in home fragrance, is celebrating the official launch of the Glade® Expressions™ Happiair Tour, a unique hands-on and virtual fragrance experience touring 30 cities across America. Kicking off March 2 in Oklahoma City, the Glade® Expressions™ Happiair Tour will educate fans about the innovative Glade® Expressions™ Collection, and showcase how contemporary décor can be inspired by fragrance.
The Glade® Expressions™ Happiair Tour will travel coast-to-coast throughout March and April and make stops at locations such as parks, festivals, conferences and city centers. At each tour stop, fans will have the opportunity to interact with a fragrance consultant to find their signature scent, and discover a personalized home design style profile through the new Glade® Home Style Studio featured on the Glade® Facebook page.
Visit the Glade® Facebook and Twitter pages for more details about the tour and its exact locations in the following cities:
1. Oklahoma City 3/2-4
2. New Orleans 3/2-4, 3/6-7
3. Miami 3/3-4, 3/6-7
4. Memphis, Tenn. 3/7-11, 3/13
5. Tampa, Fla. 3/9-11
6. Houston 3/9-10, 3/12
7. Louisville, Ky. 3/15-17
8. Birmingham, Ala. 3/15-17
9. San Antonio 3/15-17
10. Atlanta 3/20-21, 3/23-25
11. Bentonville, Ark. 3/20
12. Dallas 3/20-22
13. Little Rock, Ark. 3/22
14. Cincinnati 3/24, 3/26-27
15. Las Vegas 3/26-28
16. Charlotte, N.C. 3/27-28
17. Raleigh, N.C. 3/30-31
18. Chicago 3/30-4/1, 4/3-4
19. San Diego 3/30-31
20. Pleasanton, Calif. 4/3
21. Richmond, Va. 4/3-4
22. San Francisco 4/4, 4/6-8
23. Racine, Wis. 4/5
24. Milwaukee 4/6-7, 4/9
25. Washington, D.C. 4/6-8
26. Baltimore 4/9-10
27. Los Angeles 4/11-13, 4/14-15
28. Philadelphia 4/12-14
29. Minneapolis 4/12-15, 4/17
30. New York 4/17-18
Discovering Personal Style and the Glade® Home Style Studio
The new Glade® Home Style Studio online application – a virtual extension of the multi-city tour – will enable fans to discover home décor tools and tips from experts including long-standing Glade® partner, entertainment journalist and style guru, Giuliana Rancic*.
Each personalized “styleboard” created on the application includes a Glade® Expressions™ Collection fragrance, home furnishing suggestions, color and fabric swatches and music playlists – all of which can be shared with friends and family on Facebook.
By completing a “styleboard” on the Glade® Home Style Studio, fans will be entered to win weekly prizes of $200 and a grand prize of a real-life room makeover and a fragrance-inspired trip. Visit the Glade® Facebook page for additional details on prizes and entry requirements.
Premium Fragrance Experience from Glade® Expressions™
The Glade® Expressions™ Collection features a whole new way to experience home fragrance with true-to-life scents and unique designs in a fragrance mist and an oil diffuser – filled with fragrances that open up note-by-note.
- Glade® Expressions™ Fragrance Mist is a refillable home fragrance spray that is unique in every way and features a sleek design – one little squeeze is all it takes to fill the air with light layers of fragrance. Glade® Expressions™ Fragrance Mist is available nationwide for a suggested price of $4.49, and refills are available in four fragrance varieties for a suggested price of $3.49 each.
- Glade® Expressions™ Oil Diffuser is the perfect non-electric diffuser for living spaces for up to 30 days, and one little click is all it takes to fill a room with a lightly layered and long lasting fragrance. Available in two fragrance varieties, the Glade® Expressions™ Oil Diffuser starter kit is available nationwide for a suggested price of $8.49, and refills are available in three fragrance varieties for a suggested price of $5.49 each.
The collection consists of four individualized scents. Each one is classic, but exudes an exotic twist:
- Cotton & Italian Mandarin (fragrance mist only) – Watery honeydew and pear mixed with leafy greens combine with white jasmine, lily of the valley, sandalwood and soft powdery heliotrope for an earthy and warm vanilla fragrance.
- Pineapple & Mangosteen – Fresh greens and tropical fruits burst in this enchanting fragrance while an intriguing mix of juicy pineapple and mixed berries combine with passion flower, jasmine, amber, musk and glistening powder for a full-bodied tropical aroma.
- Fuji Apple & Cardamom Spice – Sweet pears, crisp apples, mixed berries and juicy citrus fruits come together with a generous sprinkling of cinnamon, clove and ginger coupled with a dash of vanilla and nutmeg to enhance the warmth of the fragrance.
- Lavender & Juniper Berry – The sweetness of lavender and bergamot blends with fresh eucalyptus, rose, geranium and jasmine that are enhanced with creamy vanilla, tonka bean and spices joined with hints of sheer musk and warm sandalwood creating a fresh, uplifting scent.
About SC Johnson
SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR. MUSCLE®, and RIDSECT®. The 126-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com