As sales multiplied, so did letters from customers who wanted help caring for their floors. So Samuel did what any entrepreneur would do: He started mixing up batches of floor wax in his bathtub....

The incredulous shopkeeper watched as Herbert rolled up his sleeves, polished the floor and then sat down on it to be dragged about. With the proof of Herbert’s clean backside, the deal was sealed....

They offered up many reasons why H.F. shouldn’t proceed. He simply looked them straight in the eye, and said, “Gentlemen, some decisions are only for the brave.” And he walked out....

“Am I an environmentalist? Yes. Am I a businessman? Yes. But what I am more than anything else is a grandfather who wants his grandchildren to have the same kind of place to live and grow up in as I did....”

Throughout his life, Fisk grew up steeped in the stories of this family company - stories about his father, grandfather and previous generations' vision and values, adventures and aspirations.